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A Marketing and Public Relations Coordinator is responsible for managing the reputation of a company, influencing opinion and behaviour through various communication channels.

Average salaries are in the region of £20,000.00 to £45,000.00. Salaries will vary depending on location / employer

Career Profile

A Marketing and Public Relations Coordinator is responsible for managing the reputation of a company, influencing opinion and behaviour through various communication channels.

What they do

Some PR people work in a company's in-house public relations (PR) department while others are account executives at consultancies that look after PR for a number of clients.

The job involves using all forms of media – including the national, regional and trade press as well as social media channels – to build, maintain and manage the portrayal of the business.

PR coordinators will develop and broadcast key messages, identify target audiences, monitor publicity, carry out research, manage expectations and firefight media backlash in the event of a crisis.

Typical tasks include:

  • Planning and orchestrating PR campaigns and strategies
  • Monitoring the public and media's opinion of a client or employer
  • Writing and editing press releases, leaflets, brochures, speeches, newsletters, websites and social media
  • Representing the company at events
  • Acting as a spokesperson for the brand
  • Training employees on how to handle media enquiries and interviews
  • Liaising with the press on potential news stories
  • Writing and editing in-house magazines, case studies and annual reports
  • Devising and coordinating photo opportunities
  • Managing, arranging and overseeing events
  • Managing and updating a client’s social media posts
  • Monitoring publicity
  • Commissioning market research
  • Developing good working relationships with the media
  • Arranging advertising

Hours & Salary

  • Newly trained marketing and PR coordinators can earn in the region of £18,000 and £20,000 per year
  • Trained with experience marketing and PR coordinators can earn in the region of £20,000 and £45,000
  • Senior, chartered or master marketing or PR coordinators – such as account directors and heads of corporate affairs - can earn in the region of £80,000 an £100,000

Salaries depend on location, employer and level of responsibility, and salaries and career options imrpove with chartered status. 

Most full time positions are 40 hours a week. Hours could be irregular and may involve early starts, late finishes and working at the weekend if you are meeting a deadline or reacting to a crisis. 


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Case Study

Emma - Commmunications & Marketing Manager|01:01

  Jade HarveyJade Harvey is a Marketing Co-ordinator for Redrow Homes Midlands 

What does your role involve?

Having been in my current role of Marketing Coordinator for just over 12 months, I can say the main duties I get involved with are, organising all of the new development set up for the Sales & Marketing, this is a very large time line of jobs needed before the grand opening, Being the main contact for both Marketing collateral and signage, working alongside my Sales Director to book in all our advertisement, managing all of our portals such as Rightmove, Zoopla and the Redrow website, keeping it current and refreshed, organising & attending our Sales Meetings & finally general office updates on the SBMS system and being there to help and support the Sales Consultants.

What do you like about your job?

I really like that each day is different, being fairly new to the role, I am still learning each day which I really enjoy as it’s a challenge.

What’s your working day like?

With the new development set up, there can be various issues at times, but there is always a way to resolve this, I just ensure I communicate fully with my suppliers and staff too to reduce where possible so most working days run smoothly and efficiently, prioritising my workload helps each day.

What skills do you need in your job?

The main skill I need in my job is being able to organise and coordinate, which is something I really enjoy and thrive from, also, communication is key to my role, I ensure I involve all colleagues and suppliers where needed.

Any training is set in my appraisal which we can request to be put on courses, this is a great tool to have available.

What was your background before starting this role?

Before starting this role I was studying at college and working night shifts at Tamworth Snowdome, I then started working at Redrow on a Business Admin apprenticeship as the Office Junior and still here now which is an achievement.

What are you most proud of in your career?

I am most proud of being promoted to a Marketing Coordinator from where I started my journey at Redrow, also, I am proud to have worked and committed myself to the company for almost 6 years now, and getting myself a career.

Where do you see yourself in 10 years’ time?

In 10 years’ time I hope to have progressed in the role I am in further and continue with my career path.

A bit of advice for anyone thinking about a career in construction?

My advice would be to be, 100% committed to your job, adapt well to changes and lastly, communicate with the whole team.

Qualifications & Training

What qualifications or subjects do I need for this role?

There are no set entry qualifications to work in public relations but PR is a very competitive industry and many employers expect you to have a degree.

You could take a degree or a postgraduate qualification in public relations or a related subject such as journalism, advertising, marketing or business management.

You could also get a job in PR by joining a PR firm as an assistant.

Do I need any previous experience?

Many people go into PR as a second career after first working in areas such as journalism.

Professional qualifications for PR can be achieved from the CIPR and the Communication Advertising and Marketing Education Foundation Limited (CAM).

Professional bodies such as the CIPR and the PRCA also offer qualifications that will help to develop your professional skills. 

Want to find out more?

Try our Matching Service for work experience opportunities in your local area, with new opportunities being added on a regular basis.

Looking for a vacancy?

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The number of jobs vacancies related to your preferred job role may vary daily, as these are external websites. Check regularly to see new opportunities as they are posted.

Career trends and forecasts

16,690 total people needed

According to the latest Construction Skills Network research, the UK construction industry will need a total of 16,690 non-construction professional, technical , IT and other office based staff (which includes Marketing/PR Co-Ordinators), every year for the period 2017 - 2021. The majority of this demand will be in the South West followed by a fairly even spread across East Midlands, Yorkshire and Humber, Scotland and Wales.

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