Apprenticeships in Scotland
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Marketing and Public Relation Officers are responsible for managing the reputation of a company, influencing opinion and behaviour through various communication channels.
There are no set entry qualifications to work in public relations but PR is a very competitive industry and many employers expect you to have a degree. You could take a degree or a postgraduate qualification in public relations or a related subject such as journalism, advertising, marketing or business management.
Many people go into PR as a second career after first working in areas such as journalism. You could also get a job in PR by joining a PR firm as an assistant.
Professional qualifications for PR can be achieved from the CIPR and the Communication Advertising and Marketing Education Foundation Limited (CAM). Professional bodies such as the PRCA also offer qualifications that will help to develop your professional skills.
Salaries depend on location, employer and level of responsibility, and salaries and career options improve with chartered status.
* Salaries have been collected from multiple industry sources and have been updated as of 2019
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