Apprenticeships in Scotland
Apply for apprenticeships in Scotland
Marketing and Public Relation Officers are responsible for managing the reputation of a company, influencing opinion and behaviour through various communication channels.
There are no set entry qualifications to work in public relations but PR is a very competitive industry and many employers expect you to have a degree. You could take a degree or a postgraduate qualification in public relations or a related subject such as journalism, advertising, marketing or business management.
Many people go into PR as a second career after first working in areas such as journalism. You could also get a job in PR by joining a PR firm as an assistant.
Professional qualifications for PR can be achieved from the Chartered Institute of Public Relations (CIPR) and the Communication Advertising and Marketing Education Foundation (CAM). Professional bodies such as the Public Relations and Communications Association (PRCA) also offer qualifications that will help to develop your professional skills.
Salaries depend on location, employer and level of responsibility, and salaries and career options improve with chartered status.
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